This Brand Just Solved Your Biggest Denim Dilemmas, For $1

AYR has changed the way you shop for jeans in a monumental way. More impressively, the brand did it for a buck. As Fashionista reports, in February AYR -- the luxe, laid-back basics purveyor in the Bonobos family -- took on the business model famously made popular by companies like Warby Parker and True & Co.: You can try it before you buy it.



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